New look, same values

New look, same values

“We’ve heard them say that a change is as good as a holiday. That’s why we’ve embarked on a rebrand as part of Frams’ inclusion in BBF Safety Group,” says Allan Prinsloo, group marketing manager. “This has lead to a few changes and an opportunity for us to improve on a few things.”

BBF Safety Group was born from a merger of some of the most respected safety footwear manufacturers in South Africa – Beier Safety Footwear, Bagshaw Footwear, Bronx Safety, Wayne and United Frams. Combined, the group has more than 200 years of experience in South Africa.

“The recent inclusion of Frams in BBF Safety Group has been a strategic effort to ensure the continuation of economical, consistent and reliable safety footwear in the South African market,” Prinsloo points out.

“We know that running a business is a costly exercise. Not everyone can afford to
buy premium safety footwear for their short-term or contract workers, but, with us, you don’t need to worry. We offer quality at
a competitive price. We can provide safety that is effective, affordable and consistently reliable.”

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