Mrs South Africa still green with Mpact

Mpact recycling web

Mpact Recycling will, for the third consecutive year, sponsor the Mrs South Africa pageant.

Through the partnership with Mpact Recycling, the Top 25 Mrs South Africa finalists are encouraged to help their selected schools and communities establish themselves in recycling; stimulating job creation around recycling; and educating their communities, schools and the youth on the importance of looking after the environment, while also enabling schools and communities to raise funds.

This partnership will run until the crowning of Mrs South Africa in October. Contestants do, however, often continue their recycling efforts in their respective communities long after the crowning has taken place.

“From past experience, we know the finalists are sincerely committed to making a difference in the communities in which they live and work. This partnership gives them the opportunity help change the way South Africans think about waste,” says Mpact Recycling communications manager Donna Noble.

Joani Johnson, CEO of Mrs South Africa, notes that the collaboration with Mpact Recycling adds a serious socio-economic development element to the empowerment programme. “In addition to public appearances and speaking to schools about the environmental and economic benefits of recycling, the Top 25 contestants also create opportunities to meet with community leaders to explain the job-creation opportunities and the earning-potential of recycling.”

To date, Mpact Recycling has helped set up more than 2 000 schools and communities, ensuring they are recycling on a regular basis. Mpact employs more than 5 000 people and has 42 operating sites, of which 22 are manufacturing operations, in South Africa, Namibia, Mozambique, Botswana and Zimbabwe.

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