Mixed feelings toward electromobility

Mixed feelings toward electromobility

Global auditing firm KPMG recently released the results of its 2012 Global Automotive Executive Survey which questioned 200 automotive executives from the automotive value chain in Europe, the Middle East, Asia and the Americas – including vehicle manufacturers, tier one, two and three suppliers, dealers and financial service companies.

“Compared to the previous years’ results, the findings this year show that auto experts have no clear idea of the direction the industry is heading,” said Mathieu Meyer, KPMG’s Global Head of Automotive. “One thing is certain, electromobility is the most critical trend for the industry – how and when fully-electric cars will be a reality depends on a variety of complex and interrelated factors.”

Despite 76 percent of respondents citing fuel efficiency as the most important factor affecting consumers’ decisions (followed by environmental friendliness at 65 percent), two-thirds do not expect electric vehicles to exceed 15 percent of annual global sales within the next 15 years. However electromobility is expected to take hold sooner in China, Japan and other high-growth markets. China is earmarked to be the world’s biggest market for auto sales and exports by 2025.

Over 50 percent of respondents from China expect that, by 2025, upwards of 11 to 25 percent of registrations (or four to nine million vehicles) will be new e-cars, while 46 percent of Japanese respondents predict that it will exceed 25 percent. This is in contrast to the United States where nearly 50 percent of respondents believe new e-car registrations will account for only six to 10 percent.

“The infrastructure requirements and payment technologies relating to e-cars are substantial, and impacts the roll-out of e-cars in South Africa,” notes Gavin Maile, KPMG Africa Automotive Leader.

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