Electra-fying the mining industry

Electra-fying the mining industry

The Electra Mining Africa brand is fast becoming a household name within the industry. This year’s show is set to attract over 850 exhibitors to the Expo Centre, Nasrec, between September 15 and 19.

Electra Mining Africa showcases a vast array of innovations, products, services, technologies, trends and industry developments in the mining, industrial, electrical and machine tools industries – and puts South Africa’s capabilities in the spotlight.

Co-located with Elenex Africa and Transport Expo, Electra Mining Africa will also attract high-profile international exhibitors from Australia, Czech Republic, Finland, France, Germany, India, Italy, Korea, Poland, Spain, Switzerland, Taiwan, United Arab Emirates, United Kingdom and the United States. Chinese and Turkish pavilions are confirmed, as well as the Canadian Association of Mining Equipment and Services for Export (CAMESE) pavilion.

“The visitor experience at Electra Mining Africa is like no other trade show on the continent,” says Gary Corin, managing director at Specialised Exhibitions Montgomery, organisers of the show. “We are active in two other African countries with the Electra Mining Africa brand, but the Johannesburg show remains the flagship event. We have ensured that it embraces all five senses and boasts world-class outdoor and indoor exhibits.”

Engaging sight, sound, smell, taste and touch is a growing trend across exhibitions, enabling visitors to fully experience what the show has to offer. Simulation booths, live demonstrations, on-site entertainment and fun activities are effectively used across the 38 000 m2 of Electra Mining Africa exhibition space.

Adding even more value is the extensive programme of conferences including: the Surface Mining Conference, hosted by the Southern African Institute of Mining and Metallurgy (SAIMM); the Powering African Industry Conference; the International Infrastructure and Invest Convention (IIIC); and the Women in Mining Workshop, hosted by Women in Mining South Africa (WiMSA).

“We are expecting high attendance at the 2014 show. Our exhibitors work extremely hard and put in considerable effort to make the show a success – and this year will be no different,” concludes Corin.

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